Professional Master in Market Access of Health Products (MAHP)
Market access is the knowledge to optimize the access of a healthcare product to the targeted population or end user. Market access is about packaging data in the right way, for the right customer at the right time. This program aim to:
Consider the implications the product may have on the wider healthcare market.
Understand the impact the changing healthcare market will have on health products.
Prepare a positive healthcare environment which supports uptake of health products.
Communicate the “value” of health product to the range of customers who influence uptake.
Decision makers at the Reimbursement bodies are looking for professional members to talk same language (cost effectiveness, reimbursement schemes, health economics etc…)
Medical representatives are not qualified to accomplish this job due to lack of experience and supportive programs.
Pharmaceutical companies are looking for young and experienced individuals to approach the reimbursement bodies.
Pharmaceutical companies are building new departments that should deal with governmental and reimbursement bodies (public and private). This program will have great impact on educating/preparing new capabilities that are tailored for the Lebanese Market.
Market Access of Health Products program will be of great value to build new capabilities based on the following topics that could be communicated during this program:
Introduction and Importance of Health Economics
Health Economics Guidelines
Economic Evaluation of Health Programs
Market Access and Life Cycle Management
Structure of Reimbursement bodies
Healthcare Pricing and Reimbursement Processes
Key Account Management Strategies
Legislation and Regulatory Affairs
Communication skills and Body Language
For 2015/2016, the applicant could be a student who has finished his first year of Master (M1) in Biochemistry or Biology at the Faculty of Sciences. Application from other disciplines (Pharmacy, Medical, and Public Health) will be accepted as well.
Students will be admitted on the basis of their academic ability together with personal face to face interview with the program admission committee.
There is a fixed maximum of 10 students that can be accepted to participate in the Market Access of Health Products Master’s program.
Further Studies / Career Opportunities
This program will prepare highly qualified members from The Lebanese University to successfully handle gaps in current Lebanese market. Graduates will be able to be recruited in local and multi-national pharmaceutical companies as:
Phase 1: - Key Account Specialists
- Market Access Specialists
Phase 2: - Key Account Manager
- National Key Account Manager
Phase 3: - Market Access Manager
Selected Teachers in Market Access of Health Products (MAHP)